Why Open Source CRM?

Cost has traditionally been a driver for open-source adaptation. Today, over 80% of open-source platform users cite the high-quality of open source CRM as the primary reason for its adoption.

There are several questions that typically come up when business owners are considering Open source CRM:

 •   How will this differ from other CRM business implementations?

•    Will it be a liability?

•    How much will it cost?

•    What will its functionality be like?

•    What areas will I need to invest in to ensure a successful rollout of the client relationship?

An effective CRM solution ultimately leads to excellent levels of customer retention and improved profits over the long term. These solutions will generate online sales leads, manage existing customers, analyze customer needs, start a marketing campaign and incorporate the existing systems. It should offer secure access to confidential business information from a web browser and an internet connection.

While open source seems like an attractive option for the most businesses due to the relatively low implementation cost, you might not get the full-featured functionality and all of the modules you need. These CRM fundamentals and their best practices will remain the same whether you will be working with the open source or non-open source CRM. When determining your CRM needs, it is important to clearly identify your needs and then match them against the functionality that is available with open source.